A partnership between Boots and the MYGroup encourages customers to deposit used products that can’t be recycled at home in stores, stopping over one million items or 19 tonnes of packaging going to landfill since the start of the scheme in 2020.
The ‘Recycle at Boots’ scheme is live in 700 stores and allows customers to deposit used beauty, health and wellness product packaging into specially designed recycling bins supplied and collected by MYGroup.
Customers can pre-validate the products they deposit online and are incentivised by getting a voucher for 250 Advantage Card points for every five products returned to store, if also making a £10 purchase.
Products not able to be recycled at home but that can be deposited in the bins, include those made of multiple material e.g. eyeshadow palettes, lipsticks and floss dispensers and those made of completely non-recyclable materials e.g. toothbrushes and toothpaste tubes.
100% of the items MYGroup collect from the in-store bins are recycled in its own facilities and either re-introduced into the supply chain, or processed in-house into products through its ReFactory brand. Products processed by ReFactory are converted into a plywood-like composite material called Stormboard, which is then used to make a wide range of products for re-sale. These included shop fittings and warehouse storage containers for Boots, as well as children’s play equipment and furniture donated for schools and community settings.
MYGroup is currently partnered with other large UK retailers to deliver similar, in-store return and collection schemes, including Dulux, Lakeland and The Body Shop on its ‘Return, Recycle, Repeat’ campaign.